The Case for Entrepreneurs Becoming Influencers with Helen Leland
The first time Helen Leland made a smoothie, she had no idea that it would change the course of her life.
After discovering the power of healthy eating, Helen started Blender Bombs, a brand dedicated to smoothie-based nutrition.
The secret to her success? Embracing her role as an influencer and leveraging her reach on social media to share her journey and promote her products. Her unique blend of blind enthusiasm and strategic planning turned Blender Bombs into a phenomenon, often selling out within minutes of a new product launch. Today, Helen is not only a successful entrepreneur but a beacon of inspiration for others looking to transform their health and live their dreams.
Chapters
00:00 Introduction and Background
01:16 Starting Blender Bombs
02:27 Learning Business and Entrepreneurship
05:10 Taking Action and Overcoming Fear
06:33 The Power of Smoothies and Healthy Eating
10:08 Blind Enthusiasm and Starting a Business
11:05 The Influence of Social Media
13:21 Entrepreneurial Spirit and Creativity
14:48 Finding the Right Balance
15:23 The Importance of Organization
17:08 Building a Following and Niche Down
20:53 Creating Shareable Content
23:18 Pivoting and Hiring a CEO
25:07 Project-Based Hiring Process
28:36 Content Calendar and Batching
29:56 Monetizing Influencer Business
32:02 Managing Parenthood and Work
34:02 Finding Beauty in Challenges
35:24 Dealing with Comparison
39:30 The Power of Reframing
40:30 The Benefits of Reading Fiction
41:26 Reframing Negative Emotions
42:22 Overcoming Imposter Syndrome
45:50 The Bomb Co. and its Business Model
49:08 Crowdfunding Success and Future Plans
