How this CEO Balances Business and Parenthood
From her home kitchen to multiple retail locations…
Marissa Allen, co-founder of Cookie Society, has always navigated the highs and lows of building a successful bakery brand alongside her family.
In this episode, she takes us through the process of opening brick-and-mortar shop and shares the unique challenges and victories that have come from it.
Marissa offers a candid look at how she handles setting boundaries, navigating negative feedback, and maintaining quality control. She shares the secret ingredient to their success - the unique and nostalgic flavors of Cookie Society's cookies. But her story doesn't just revolve around business success. Marissa also paints a picture of the careful balance she maintains between her bustling business and personal life. She offers practical advice for entrepreneurs on maintaining well-being and finding ways to integrate work into daily life seamlessly.
Takeaways
Customer feedback should be seen as an opportunity for improvement rather than a reflection of failure.
Coaching and training employees is essential for maintaining consistent quality and growth.
Maintaining quality control requires regular recalibration and addressing feedback themes.
A positive mindset is crucial for overcoming challenges and staying motivated as an entrepreneur.
Seeking support and perspective from mentors, coaches, and like-minded entrepreneurs can provide valuable insights and encouragement.
With determination and the right mindset, remarkable growth and success can be achieved in a relatively short period of time.
Chapters
00:00 Introduction and Background
01:21 Working with Family
03:02 The NFL Connection
08:00 Opening Brick and Mortar Shops
12:15 No Background in Opening Restaurants
13:59 Taking the Leap of Faith
16:26 Balancing Work and Family
19:19 Saying No and Setting Boundaries
28:19 Unique Cookies and Nostalgia
33:36 Dealing with Negative Feedback
34:51 Dealing with Customer Feedback
36:39 Coaching and Training Employees
37:07 Maintaining Quality Control
38:19 Importance of Mindset
42:08 Seeking Support and Perspective
43:22 Growth and Success in Five Years
