In the Trenches

I’m Jason Burke, I live in Nashville, TN, with my wife Kristin and our two awesome daughters, Quincy and Ellis.

12 years ago, I founded The New Primal, a national consumer brand with dozens of products, in thousands of stores. After years in the trenches, I’m opening up and sharing my own experiences, both the highs and lows, that have shaped the brand and the person I am today.